to make people believe that your company is doing more to protect the environment than it really is.

Unfortunately but not surprisingly there are companies and advisors who think they’re taking the easy step by declaring their green credentials without doing much about it. Already we can see companies being called out on this by their employees.

Greenwashing is defined in the Oxford English Dictionary as ‘disinformation disseminated by an organisation so as to present an environmentally responsible public image.’It is the act of using information inappropriately to give a more positive impression of environmental responsibility.